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I never thought of the pop-ups as children's books, nor for that matter adult. If you read the Artful Dodger you'll find a chapter where I talk about Kid's books, basically I state that I think kids are way more sophisticated than we give them credit for, therefore I hate the idea of talking 'at' them. There was an Old Lady and the rest of the Viking pop-ups were actually published by the adult division. Of course they went on the kid's bookstore shelves, but were usually bought by cutious adults to show to their children. Why were there so few printed. Because back then nobody knew I was the same guy who did the Griffin and Sabine books. So the audience was much smaller.